Insights for what's next

Explore practical perspectives that turn complex challenges and emerging trends into real-world outcomes.

152 items
Hospitality
Thought Leadership

Designing for hospitality: Beyond arrival to long‑term guest experience

Many hospitality projects still center on arrival moments rather than everyday living. As the Middle East region matures as a destination, success is increasingly defined by how spaces perform over time, not how they appear on opening day. This article explores where current architectural approaches fall short and how hospitality design can evolve to support long-term experience, wellbeing and cultural connection.

Manjra Yadav
Walking crowd and mesh communication network concept. Internet of Things. Smart city. Information Communication Technology.
Big Questions

How do you design a city that learns from people?

Katie Adnams, associate director for smart places at Jacobs, supports clients in embedding digital, data and artificial intelligence (AI) into city masterplanning. By translating complex technology into practical, problem-solving strategies, she's creating responsive cities that are more efficient and inclusive.

Katie Adnams
Geodesign
Big Questions

How can you use geodesign to build better cities?

Mary-Jane Wood combines design expertise with geospatial analytics to solve complex spatial challenges through evidence-based decision-making. She has worked on regeneration master plans and large-scale transformation strategies across Europe and the Middle East. Today, she uses geodesign, digital twins and KPI-driven dashboards to reduce risk and speed up approvals, keeping projects aligned to the right outcomes.

Mary-Jane Wood
Stadium
Thought Leadership

Creating major events that leave lasting experiences

Authenticity and disciplined customer experience turn major events into experiences that cut through choice overload and win attention. Nowhere is this more evident — and important — than in the Middle East, where scale alone is no longer the differentiator.

Tom Day

  • Future Foundations

    Co-creating the world to come

    From developing climate resilience and transitioning to a low-carbon future, to modernizing and transforming infrastructure, governments and businesses face critical challenges. How they respond will define our future.

    As our clients navigate these challenges, we help them think differently – working together to pioneer tomorrow's infrastructure solutions and build the foundations for a prosperous, secure future. 

    Visit Future Foundations
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