Expo is a landmark program for safety in the region. From the onset, safety and worker welfare have been top priorities. In fact, approximately 30% of our safety efforts move beyond basic requirements to raise the quality of worker welfare, with the intention to raise worker welfare standards in the region.
Jacobs led development of the ‘Promises’ campaign in collaboration with the Expo Dubai team and associated stakeholders and implemented it across the Expo program to increase the awareness of key behaviors that lead to serious injuries and fatalities.
This campaign not only targeted the frontline worker on the site, but also placed a particular emphasis on organizations associated with this program promising to provide an environment through which safe behaviors can be followed. The Jacobs Critical Risks (unsafe behaviors which could lead to serious injuries or fatalities) were used as a basis for the campaign, and through extensive consultation with the senior health and safety practitioners across the program, the relevant significant hazards and associated Promises behaviors were defined.
As a key feature of campaign deployment, we developed a series of interactive stage performances (plays) as an innovative tool to communicate the Promises to the workforce. Through this Visual Impact Training (VIT), the performances provided a practical, interactive theatre-style production in which frontline workers learn how to create a safe environment and understand the consequences when things go wrong. The performances were normally divided into two parts: Unsafe behaviors resulting in a serious injury and safe behaviors resulting in successful completion of an activity.
Since the launch of the VITs, over 12,500 frontline workers have been successfully trained in identifying hazards and maintaining a safe site. A study to evaluate the effectiveness of the VIT revealed that participants who had attended the Expo VIT were 2.6 times more likely to recall a critical behavior than those who had not attended the VIT.
The work on the Promises behaviors continues to evolve and provides an effective vehicle for deploying future health and safety interventions. To this extent, we expanded Promises to include behaviors aligned to our mental health and wellbeing strategy.
In addition to consistent engagement and site visits, our Health, Safety and Environment (HSE) team oversaw the development of a worker welfare app to empower workers on the Expo site. The Worker Connect App is aligned to Jacobs’ commitment to create a Culture of CaringSM and provided an anonymous platform for workers to report poor or unsafe working conditions in multiple languages such as Hindi, Bangla, Malayalam, Arabic, Tamil, Urdu and Nepali. If workers don’t own a smartphone, the team circulated tablets around the site for common use and access to the app.
The app enabled the Jacobs delivery team to monitor the conditions of worker welfare across the Expo 2020 program, covering approximately 35,000 workers from about 1,200 individual contracting entities.
In addition, the app served an educational purpose providing workers with information that outlined their rights enshrined under UAE laws, including information about timely wage payments, prevention of excessive working hours and provision of safe and healthy living and working environments.
Since its inception the app highlighted several safety challenges, which were all quickly addressed to uphold a safe and healthy environment.