The Butterfly Effect

The Butterfly Effect (Ages 5-11) is designed to provide young people with the knowledge and understanding they need to put sustainability at the heart of everything they do.

Butterfly Effect banner

The Butterfly Effect is a program designed to create lasting behavior change and habit formation by providing young people with the knowledge and understanding they need to put sustainability at the heart of every decision they make as the consumers of the future. The program works with young people every year, over the course of each of their seven early years at school.

By investing in future generations at an early age, we accelerate transformation. We inspire them to do things better by sharing the most up-to-date science around climate change, helping them understand the impacts of actions they make, both positive and negative.

Using this “little and often” approach, our online program covers all areas of the curriculum and is intended to be delivered throughout the summer term across the school or organization and over the course of eight weeks. Our easy to follow, themed and fully digital activities encourage fun learning and educators can tailor activities to suit different needs. Activities are short and there is only one set activity per week, lasting between 15 minutes and one hour.

Launched at COP26 in November 2021, the program has been spreading its wings across the globe and has already been accessed over 12,000 times across five continents of the world.

The Jacobs’ Butterfly Effect; the journey so far

Download the resources

  • purple background with white butterfly outlines

    Introduction and guidance

  • green background with white leaf outlines

    Why it matters to protect biodiversity.

  • purple background with white cloud outlines

    How we can reduce our carbon footprint.

  • blue background with white outlines of food

    How our choices impact the planet.

  • pink background with white outlines of diverse people
    Human Rights & Lives

    Learning about how other children's lives are different.

  • yellow background with white outline of gears
    Jobs of the Future

    Jobs in a changing world.

  • green background with white outline of bottles

    Where all the plastic goes.

  • purple background with white outlines of broken objects

    Reduce, reuse, repair, recycle.

  • blue background with white outline of water drops

    A valuable resource.

Have questions or want to be involved?

Get in touch to become a part of a global learning community, partner with other groups, request a Jacobs sustainability mentor, and tell us your feedback.

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From the way we operate our business, to the sustainable solutions we co-create with clients and partners, we continually look for ways to make a positive environmental, societal and economic difference for businesses, governments and communities around the world.  

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