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How can facility and asset digital twins support long term strategy?

Meet Marin Pastar. Marin helps clients connect digital twin capabilities to their enterprise strategy, translating their vision into clear milestones and measurable outcomes

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Marin Pastar

Digital twins can take various forms and provide a wide variety of benefits to organizations. The right use cases, features and functionalities for each implementation depend on the organization’s strategic objectives and the longstanding operational challenges the twin is designed to address. The early discovery and planning process aligning digital twin vision to corporate strategy and priorities is critical. To succeed, it requires substantial commitment, focus, investment and ultimately strong backing from both senior leadership and operational staff alike. 

Marin works closely with organizations to define their overarching digital twin vision and strategy before any technical decisions are made. He helps them articulate the project’s vision and their desired future state by identifying the organizational challenges the digital twin is intended to solve, prioritizing use cases and clarifying functional requirements and user groups. From there, he supports clients in documenting the initial minimum viable product and a phased roadmap for implementing additional capabilities over time.

“Asset owners are realizing the value of using design and construction data to provide various insights and capabilities post-occupancy. Digital twins offer vast possibilities, but not every capability is worth pursuing. Functionality and use cases must align with real organizational needs and solve real challenges. If they don’t, the disruption they cause can outweigh the benefits”

Marin Pastar

Global Principal - Digital Twins, Digital Advisory and Transformation

Starting out his career as a licensed architect in a small Missouri company in the early 2000s, Marin became an early proponent of emerging digital technologies and how they could be implemented to improve coordination and continuity between project design, construction and handover. He led multiple pilot projects to prove the value of different technologies, helping grow the firm into one of the largest architecture and technology consulting firms in the state.

Now, as global principal for digital twins, digital advisory and transformation at Jacobs, Marin works with clients to deploy technology in both conventional and bespoke ways to solve business challenges. He leads digital twin projects for several clients, including NVIDIA and U.S. General Services Administration Public Building Service.

More about Marin

Outside of the office, Marin lives an active life, spending time outdoors with his family, training for triathlons and traveling the world, including returning home to Croatia each year. A lifelong triathlete, he values the discipline, resilience and camaraderie that the endurance sport brings, and strives to carry these qualities into his personal and professional pursuits. 

Connect with Marin to learn more about Jacobs’ end-to-end solutions for digital twins.

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